Design / Entrepreneurialism

Playtype

Typefaces are something of an obsession at Copenhagen design agency e-Types. They’ve recently started selling fonts out of a shop around the corner from their office, the first bricks-and-mortar outlet for typefaces in the world, luring in customers with products like lettered coffee mugs as part of their campaign to raise public awareness about the power of the typeface. Monocle heads to Vesterbro to see how they’re faring.

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