Q&A: Adrian van Hooydonk - Film | Monocle

Q&A: Adrian van Hooydonk

Design / Transport

Q&A: Adrian van Hooydonk

In the run-up to the Frankfurt Motor Show, Monocle editor-in-chief Tyler Brûlé talks to Adrian van Hooydonk, head of design at BMW, about designing cars to suit the times, consumer expectations and the relationship between drawing board and driver.

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