Soft Power – Santa - Film | Monocle

Soft Power – Santa

Edits / Soft Power

Soft Power – Santa

A small Finnish city that sits on the Arctic Circle called Rovaniemi has claimed Santa as its own. With a Disney-style theme park and the official Santa post office, Rovaniemi and Finland are banking on Santa's soft power pull.

Latest Films

/

sign in to monocle

new to monocle?

Subscriptions start from £120.

Subscribe now

Loading...

/

15

15

Live
Monocle Radio

00:0001:00

  • The Big Interview