Edits / Soft Power

The Rules of Attraction

Tax incentives are all well and good but is that enough to make businesses want to move to your country? To discuss how culture and other intangible assets attract foreign investment, Monocle and the Singapore Economic Development Board host an evening with expert panellists including Jonathan McClory from the Institute of Government, Vicky Richardson from the British Council, and the branding legend Wally Olins.

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