How Thailand became the king of the mall
Bangkok is home to the world’s most ambitious shopping malls and any global developer or retailer knows that the city sets the global benchmark with the likes of the new EmQuartier. In the heart of the Thai capital around Sukhumvit Road the key players have long fought a game of one-upmanship but now Thailand’s powerful Central Group is taking the battle to the suburbs with a “super mall” called Centralplaza Westgate. While the expansion of the mall battle is impressive, it also stands testament to how, even in these challenging times for the country, the middle classes are growing. The mall has half-a-million square metres of retail as well as extensive dining and entertainment precincts and is located in Nonthaburi, an area that is set to become a hyper-connected part of town through new transport infrastructure. “This area will complete the lifestyle of people in this area,” says Wallaya Chirathivat, a senior executive on the project.