Yesterday Air Canada unveiled its new face in Montréal, Toronto and Vancouver; it signalled the flag-carrier’s turnaround, which has been years in the making. The airline’s new livery, uniforms and cabin upgrade mark its 80th birthday and the 150th anniversary of Canada. After some years of uncertainty in the early 2000s, the country’s largest airline has re-established itself as North America’s number one with a stock value increase of more than 800 per cent since 2012. The mainline fleet’s new livery – characterised by the return of the Air Canada rondelle on the tail and a black belly, tail and windscreen mask, in homage to the country’s steep mountains, deep lakes and indigenous birds – was designed by Monocle’s sister company, creative agency Winkreative. It will be rolled out across Air Canada and Air Canada Express over the next few years.
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