Culture
Soft power ballad
With a ballad penned by his sister, Luisa, singer Salvador Sobral scooped Portugal’s first Eurovision win this weekend. But Luisa has had our feet tapping before: at Monocle’s first Quality of Life conference in Lisbon in 2015, her band played sunny sets between the panel discussions. In Kiev, the winning song was more melancholic than most Eurovision show-stoppers, with echoes of Fado and hits another high note for Portuguese soft power after a year that has also seen the arrival of a Portuguese secretary general to the United Nations and a return to economic growth helped along by a golden visa programme that’s luring foreign investment. Lisbon will host Eurovision next year and the warmth of the country’s welcome has become a key component in Brand Portugal. As President Marcelo Rebelo de Sousa told us in our Portugal survey in Issue 101, “We’re very open in a Europe that’s less open than it used to be.”