Fashion
Whipped up
We all know that sex sells. But selling sex in the current climate is a delicate balancing act. Such is the predicament faced by Tom Ford, who has built a $1.5bn (€1.3bn) brand by offering an image that is as sensual as it is polished. “I mean, sure, I have to be very conscious when I do things now,” the designer and film-maker tells Monocle. “Before… I put a guy and a girl in handcuffs and had her pull down his pants and [him] spank her with a crocodile whip and I didn’t even think about it. Now I think about it. I may still do it – but at least I’ve thought about it.” For more of Ford’s thoughts on the challenges facing luxury brands, why he’d never work for someone else and why life is painful, read the interview in the October issue of Monocle, out now.