Art
Face value
Britain’s biggest art fair has set up shop in the storied lots of Paramount Studios in Hollywood. The inaugural Frieze Los Angeles is a smallish affair: organisers have decided to limit the roster to 70 world-class exhibitors with the intention of creating an easily navigable, high-quality show. Many fairs around the world are taking the downsizing, "boutique" route but, in this case, the choice might also have a very important effect on the way the city’s collectors think about art. Wealth isn’t scarce in the City of Angels but perhaps that’s the problem: gallerists have griped in the past that collectors in the city focus too much on the investment opportunity of buying fine art and not enough on the art itself. A smaller and more accessible show might shift attention firmly back onto the work.