Opinion / Venetia Rainey
Positive outlook
With Greece’s economy on the mend – growth is steady and unemployment is dropping – the country truly has a spring in its step. However, there’s a danger that multinationals will be the main ones to profit from this return to the spotlight.
With US model Bella Hadid on the cover, Vogue hit Greek newsstands on Sunday for the first time in seven years (its original publisher, Lyberis, went bankrupt during the Greek crisis in 2012). Then, yesterday, the restored Four Seasons Astir Palace began welcoming guests. Located on a prime beachside spot in the upscale Vouliagmeni neighbourhood, the €650m investment is just the latest bit of good news for the Greek tourism sector: about 150 new luxury hotels opened their doors in 2018.
International brands such as these show renewed confidence in the country and send a positive signal to uncertain investors – but care should be taken to make sure they don’t take all the spoils. Vogue’s partnership with local daily newspaper Kathimerini is one that we’d like to see replicated so that the media, hospitality and other Greece-based businesses also benefit from the revival.