Opinion / Venetia Rainey
Full circle
Today will see business leaders, policymakers and experts from around the world gather in Helsinki for a three-day celebration. No, not of music, art or even food but of the so-called circular economy which is not just about recycling but about improving the efficiency of the entire manufacturing process and, in turn, eliminating waste. The concept has become increasingly fashionable but is it more a buzzword than a reality?
It seems so. A 2018 survey by ING, a bank, of 300 executives found that 62 per cent of US companies plan to move towards circularity but it also concluded that they struggle to understand its true value and implement it effectively. Not only is this shift essential from an environmental point of view, however, it’s also a huge business opportunity. Look at Heineken’s brewery in Mexico: it uses waste heat from a nearby factory for energy and sells by-products such as sludge and spent grains to farms. Here’s hoping the Helsinki delegates have some more smart ideas for pushing things forward.