Opinion / Jamie Waters
Living the dream
This week, fashion editors join the world’s wealthiest clients in Paris for Couture Week. Here Europe’s most storied maisons – Chanel, Dior, Givenchy et al – unveil one-of-a-kind designs that are often made by hand and can take hundreds of hours to construct.
But couture is about more than wildly expensive frocks. While it is unashamedly elitist, it is also a welcome escape from reality. In general, fashion is a deeply commercial industry, driven by the need to shift product. Couture, though, is fashion as art: only a tiny percentage of the population can afford bespoke creations. The shows are more about dream-weaving and showcasing what these houses can do when cost, time and manpower is of no concern.
Couture can seem like a relic from another era. But in the current climate of fast retail, constant scrolling on Instagram and rapid AI developments, celebrating the unbounded potential of people – whether genius creative directors or talented seamstresses – and being spirited to another world is a soothing balm.