Opinion / Josh Fehnert
Firm belief
The ousting of WeWork’s co-founder Adam Neumann from his role as CEO this week shows one thing: the “founder myth” – that dewy-eyed faith in the infallibility of Silicon Valley’s visionary first generation – is foundering. After a decade-plus of gross overvaluations, the technology giants (some of which make money from undermining users’ privacy, while others don’t turn a profit) are teetering under scrutiny. There’s a feeling in the air: like in the final days before the dotcom bubble burst, or the moment someone told the emperor that his new clothes, although fetching, looked a little… draughty.
Business isn’t just about making a buck, flipping for profit or seeking astronomical valuations. It can also be about spotting a gap, reviving a village or making products with provenance. It could just be about giving you more time with your loved ones or creating something meaningful that lasts. It’s firms of this stripe and their founders who made the page in Monocle’s new sister publication, The Entrepreneurs, on newsstands today.
Under the covers we meet the folks building better enterprises, ask what success looks like, scope out alternative business courses and find out about start-ups beyond the city. We also offer pointers on everything from office design to naming your firm, knowing your market and asking the question: does the way you work, work for you? This is the way we work.