Opinion / Nolan Giles
Delayed gratification
The annual Milan Design Week, which takes place every April, might be the only global event that a whole industry depends upon for its livelihood. Maybe that’s a slight exaggeration but what happens at the mega-marketing showcase that is Salone del Mobile does have a knock-on effect for any project requiring a well-made piece of furniture – from resorts in Dubai to new offices in Dublin – in the upcoming year and beyond. So when the news of a coronavirus outbreak in northern Italy was reported at the weekend, furniture makers, interior designers, architects and property developers (not to mention design editors), whose entire working year is formatted around Salone, began to fear the worst.
Enter the Salone del Mobile organisers and Milan’s mayor, Giuseppe Sala, who took the swift and smart action to postpone the event until June (rather than cancel it). We all breathed a sigh of relief. Famously a little disorganised (even when it runs on time), Salone’s postponement will, of course, be a logistical nightmare with plenty of time and money sacrificed in the scramble to transplant the fair into its new summer format.
However, let’s all pause to appreciate how the organisers are handling this. “It’s the most beautiful supply chain in the world and it must be supported,” said Salone del Mobile president, Claudio Luti, in a sensible and optimistic statement honouring a global event that remains anchored to Italian manufacturing. Meanwhile, industry insiders know that during these extra two months furniture prototypes will be refined to perfection, while anticipation for new products will only grow. So to everyone putting their heads together for the task at hand, we’ll be waiting for you in June, Aperol Spritz in hand, to say Salute.