Opinion / Tyler Brûlé
Long and short of it
As much of Europe shifts towards “the big easing”, we’re reminded which countries have had it easier than others (Sweden, the Netherlands and Switzerland come to mind) and what sectors are considered national priorities (haircuts come before education, for sure). Over the past week we’ve seen Austria come back to life with considerable success: no stampedes at retail and lots of happy window boxes thanks to garden centres reopening. And Germany has also allowed many of its shopkeepers to welcome customers again as long as the appropriate hygiene measures are in place.
Today it’s Switzerland’s turn to get things moving again. But the choice of flower shops, garden centres, massage parlours, beauticians and hair salons as the first to open has raised many an unplucked eyebrow. While most are happy that life will be returning to the streets of Basel, St Gallen, Lugano and Lausanne, some cantons are calling on all retail to open this week as they point to Austria and Germany as examples of like-minded self-regulation. So far, Switzerland’s federal council is standing firm on its decision and promises more relaxation in other parts of society if everyone behaves.
While they haven’t offered the most convincing rationale for why hairdressers should take precedence over other shops and services, there might well be some sound economic thinking behind all of this. After all, doesn’t it make more sense to open up fashion shops once everyone has a fresh spring cut and shave instead of unkempt locks and whiskers?