Opinion / Tyler Brûlé
Going up?
Switzerland knew it was in for good news yesterday afternoon when the president of the Swiss confederation, Simonetta Sommaruga, sat down in front of the mic in a cerise jacket with lipstick to match. In earlier press conferences where the message was more stern (rewind to early March when the country introduced its unique approach to lockdown), Sommaruga favoured more neutral tones but yesterday was a moment for celebration. After a few words of introduction and high praise for the country’s control of the virus, she told the nation that “Switzerland has blossomed”.
With daily new cases now hovering at fewer than 20, the government in Bern decided that it was time to make its biggest leap to date in what’s already been an aggressive approach to reopening the nation. From Sunday groups of 30 will be able to gather; from 6 June zoos, bathing clubs, campgrounds and gondolas will also be able to swing into action. Shortly after, the borders with France, Austria and Germany will reopen. One month after that, at the latest, all of Schengen should be open so the Swiss can jet off to Spain and Sweden for sun and sailing, and other Europeans can make their way to St Moritz and Locarno.
With many think-tanks agreeing that Switzerland has done a good job in managing the pandemic, the country seems to be working hard to ensure that it can maintain its enviable position as a home to global corporate HQs, UN agencies, sporting bodies and cows that get chopper airlifts when they sprain an ankle.