THE FASTER LANE / TYLER BRÛLÉ
Same as it ever was
If you’ve been following my scribblings for a while then you’ll know that I’m not big on the huff and puff that comes with topics that might “trend” on other news outlets; neither the proclamations of self-promoting serial start-uppers nor the crystal-ball gazing that’s currently taking up too much airtime.
If you’re concerned about being trapped in some kind of “new normal” purgatory, you have little to worry about. Nearly three weeks of shopping, drinking, dining, hosting and travelling (on public transport) in Switzerland has taught me that people are ready to get back out into the world – and fast. These past few weeks have also revealed that all the chatter about great change, sticking close to home for the holidays and a new equilibrium between work, family and social pursuits is largely a load of old tosh.
First, “a world forever changed” doesn’t seem to be materialising and thank heavens for that. The kiss and the handshake are right back where they were in early March and there is much excitement about a return to the office. A few days ago I bumped into a friend who works for a multinational chemical conglomerate and she wearily said that she’d “completely had it” with working from her rather nice apartment and was annoyed that she was in the final group to be phased back into the HQ. Although this single statement is hardly evidence that some companies aren’t going to be looking to cut costs by making people work from home, those same companies might think differently when governments legislate that they have to start paying for the real estate that their staff are occupying in their kitchens, gardens and living rooms.
Second, over the past few weeks you’ve likely heard friends talking about staying within their own borders for the summer break and how excited they are about discovering a few gems closer to home. As much as I want to see Switzerland’s hotels and Alpine huts do a brisk trade with local spenders, much of that came crashing down midweek when the leisure carrier Edelweiss Air announced its network of summer routes – just in time for the school break. Despite some rather disjointed “safety” measures that are sure to annoy travellers, early booking numbers suggest that plenty of people are ready for sunny days in southern Italy or Portugal.
And as for that new life balance that so many thought they had found while in state-imposed lockdown, it was nothing more than some clinical cousin of Stockholm syndrome. Did we have much choice in the matter other than to find a new rhythm and make the best of it? For sure, some countries had a better time of it than others but I’m quite sure that when there are new freedoms, endless diversions and reopened routes, the balance that everyone felt they were embracing is going to slip away and things will be back right back to normal. And not a moment too soon.