Opinion / Nic Monisse
High ideals
In recent years many businesses have built public relations campaigns around pledges to go green. How many times have we heard a company claim that it plans to be carbon neutral by 2050? Although laudable, such commitments are difficult for consumers to track: the targets are a long way off and progress can easily be missed.
Which is why our interest has been piqued by yesterday’s announcement that Australian technology giant Atlassian is to build new, environmentally friendly headquarters in Sydney. The company’s proposed 40-storey home (pictured) – which will have numerous garden spaces integrated into the building – will be the tallest hybrid-timber structure in the world. Once construction is completed, the building’s energy output and carbon emissions are expected to be 50 per cent lower than that of a typical new build. It’s both a savvy PR move (we have the tallest tower!) and a visible commitment to improving the environment. Rather than setting lofty goals for a far-flung future, Atlassian is making real, prompt progress.
The project is a reminder that architecture can serve as a tool to not only announce a company’s environmental intentions but to physically embody them. And it doesn’t just require a new building to do so – installing high-performance windows or a green roof can do immediate wonders for a business’s green credentials. Many firms would be wise to follow Atlassian’s lead and construct or retrofit a premises of their own.