THE OPENER / ANDREW TUCK
Helping hand
Tony Elliott, founder of Time Out, died last week, aged 73. He was my boss for a decade, starting in the mid-1980s, and he is the reason that I somehow managed to become a journalist – a link that brings me to today, this column, this moment. When you have no connections in an industry, when you barely know how it functions or how you could fit in, then finding the much-vaunted lucky break can be hard. In 1986, I had left university and was the holder of two fine jobs – bartender and waiter – and perhaps my closest brush with the media industry had been having a newspaper delivery round in my teens. But I wanted in. I was obsessed with magazines and with the world of reporting, I read any paper that came my way. But how to get my foot in the door?
And then I met a real journalist who advised me to write to every magazine I could think of to offer to volunteer for a few weeks and just hope that my bar shifts would see me through. I wrote those letters – the things with stamps on – to everything from diet magazines to women’s fashion titles to society newspapers (how I thought that would ever work, I don’t know). And, one day, a letter came back. Time Out had started a new guide-books division and needed some junior help.
The guides were not produced in the main office, then in London’s Covent Garden, but in a nearby old school. And also here was Tony Elliott’s office. So the new volunteer ended up sitting a few metres away from the owner. One night when he was leaving, he stopped and asked who I was and why I seemed to have taken up residence in the offices. Then a few days later he stopped again. “There’s a job going on the magazine,” he said. “I am going to get you the details. I think you should apply.” The helping hand.
I have been lucky in my career to work with editors and publishers who were willing to guide me along – even when my skills clearly needed some attention. But the journey would not have started without Tony Elliott. I worked at the company during an incredible moment for the magazine. This was pre-internet, so if you wanted to know what to see at the theatre, where the best gay club was or which were the good places to eat, you needed Time Out. The magazine was packed with advertising and issues would regularly sell more than 100,000 copies on the newsstand.
But the magazine was also a success at that time because of Tony’s refusal to deviate from the values of the brand and what it promised to deliver. His focus on detail meant that those working on the magazine knew that although they might have secured a great interview, Tony would not be happy if they (actually, me) forgot to list some jumble sales too. They are values that stick with you: that journalism can be a service; that accuracy is valuable and detail matters; that cities are incredible places that are best unlocked with some insider knowledge.
And another piece of my career would be oddly put into place very soon. In my new role as the deputy editor of the consumer pages, I received a call from reception. A young writer was here to see my boss but she wasn’t around, so could I see them? He seemed interesting; he said his name was Tyler Brûlé. We ended up going for a drink and started a conversation about magazines, the media and what journalism can do – that still continues.
And now? Well, you hope that you will be able to look back and think that you offered a helping hand every now and then. It’s not easy spotting buried talent, finding time and pausing in your day but Tony Elliott managed it while running a hugely successful company – and there a lot of people who are very grateful that he did too.