Opinion / Fernando Augusto Pacheco
Change of chart
My passion for music charts started at an early age and, ever since, I’ve remained obsessed with what people are listening to. One of the reasons why is that they provide an often surprising window into a society’s cultural tastes. For example, not many people realise that the charts in my native Brazil are dominated by country music. Sure, samba and funk are popular but if you look at the numbers, you’ll see that Brazilians prefer the melancholic cheekiness of country.
Now that I’m living in the UK, I’ve grown to love some of the novelty acts in the British charts (though they have been full of rather dull and predictable singer-songwriters for the past few years). But this week, while working from our sunny Zürich HQ, I’ve been reminded of the unusual musical tastes of the Swiss. I admit that I’m not very familiar with many of the country’s acts, other than Yello and DJ Bobo, but it’s the diversity that makes Switzerland’s charts so interesting. They’re amazingly international – and I don’t just mean that they listen to acts from the UK and the US.
Take a look at the Swiss charts and you’ll find strong influences from its French and Italian cantons, as well as a particular Latin flavour. Oh, and lots of German rap. In this week’s charts, Aya Nakamura (pictured), the great French-Malian popstar, is in the Top 10 with her latest single “Jolie Nana”. There’s also a new viral sensation: “Jerusalema” from South African musician Master KG. And they are just a couple of the attractions. If you would like to hear the others – and I would recommend that you do – take a listen to yesterday’s episode of The Briefing on Monocle 24. Every Thursday, I present the Global Countdown, which looks at the top five singles in a given country. Yesterday it was Switzerland’s turn. Tune in – and prepare to have your preconceptions challenged.