Opinion / Megan Gibson
Tie breaker
Picture this sartorial situation: in a bid to be “cool” and to “get with the times”, employees at Credit Suisse in Switzerland will soon be ditching ties and donning trainers – tidy trainers, to be fair, but trainers nonetheless. According to Swiss paper Tages-Anzeiger, Serge Fehr, the head of private client business at Credit Suisse, has confirmed that the financial institution will be relaxing its dress code in an effort to better connect with its customers. UBS has made similar “no tie” announcements.
It’s something that we’ve seen spread across various industries as companies mimic the Silicon Valley trend of favouring hooded sweatshirts and flip-flops over tailored suits and smart shoes. We’ve witnessed everyone from flight crews to C-suite execs donning increasingly casual uniforms. And with many people now working from home, the idea of a corporate dress code in 2020 might seem altogether quaint to some.
It’s true that connecting with customers has never been more important but connection doesn’t require a reflection. There are simply some roles where you’d prefer to see a considerably more put-together figure sitting across from you. Less relaxed, more reassuring; less “on trend”, more “on top of things”. Surely you want the person handling your money – of all things – to look as professional and polished as possible.