THE FASTER LANE / TYLER BRÛLÉ
Greek gifts
As promised, we’re still in Athens this Sunday, still at the Four Seasons (actually lunching across the bay at Krabo). We’re a bit more tanned and have been firmly bitten by the Athenian bug. And what a handsome, hospitable bug, might I add. The good news about penning a weekly column – and occasionally alerting your audience to your whereabouts – is that you get flooded with tips and suggestions on the food, cultural, retail and real-estate front. Better yet, you often get to meet your readers as they offer up unmissable invites. If last week’s column didn’t convince you to make your way to the Greek capital, here are five more reasons to come here for a few days of lounging and long swims.
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There’s a lady walking in front of us. You know her well. She’s the colour of Metaxa and she’s shuffling along atop impossibly tall cork wedges. She’s wearing a mustard-yellow house dress of the sort favoured by similar women in similar neighbourhoods at this end of the Med. You know the cut: it’s essentially a shirt dress with pockets but the sleeves are properly rolled-up, there are sensible slits on the sides and it’s been accessorised with €12,000 in gold chains, medallions, bangles – and don’t forget the massive hoops. She has a towel under her arm, a folded copy of the Kathimerini newspaper, a magazine that looks as though it does a good job stalking former Greek royals and one of those floaty, foamy noodles. If you had to capture a snap of what the good life looks like at 78, this has to be pretty close. She turns off a block or two later, steps down onto the beach and is suddenly chattering to 45 other ladies with floaty noodles, bathing caps and up dos. They’re soon in the water and they wade out about 100 metres. It might be water aerobics, it might be the Orthodox church modernising its outreach or it’s simply what retirement looks like in Vouliagmeni.
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The Greeks do good wines. They also do very good wine shops. Oak has an original branch in the city, a new one south of Voula and another one due to open in north Athens pre-Christmas. As concepts go, it’s world-class and feels as though someone’s cousin in Melbourne might have consulted on the coffee component.
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Are you watching the new series Tehran yet? (For more, see the current issue of Monocle.) Much of it was filmed on the streets of Athens and will likely lead to more starring roles for the city. The good thing about a financial crisis is that it has the positive effect of sparing cities from too many unnecessary renovations. This means that Athens is full of super shopfronts, tatty façades and original interiors. Mayor Kostas Bakoyannis has a golden opportunity to ensure that this prime vintage stock is preserved and that the city doesn’t become a victim of early 21st-century architectural botox – glass balconies, gloss ceramics, blue lighting et al.
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There’s another good thing about a financial crisis, especially when it hits a sunny city with a huge global diaspora. As the Greeks have seen rail services cut, parks shuttered and public services decimated, it’s also allowed for plenty of innovation elsewhere – particularly when it comes to the service sector. A spin around Athens will show plenty of fresh ideas that might not happen in cities where rents are too high and the planning rules plentiful. Greek entrepreneurs have been up and running because they’ve had no choice. This should be a lesson for the rest of us to limber up, find our shoes, get out there and hit the pavement. I get the sense there are going to be a clutch of clever Greek brands and investors that will see this current slump as an opportunity to employ some of their survival skills.
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What’s your fantasy? Buying a villa and running your business from the beach? Owning a vineyard? Starting a beauty brand? Owning a textile factory and creating a vertically integrated bed and bath brand? The prices are still right in Greece. Could it be time for a research safari?