Opinion / Josh Fehnert
Catch-all terms
Trawlers of the news might have heard the rather fishy tale that those slippery Brits are rebranding their seafood to try and swell sales at home. It might seem simple (dare I say cynical?) to just rebadge your catch but such sleights of hand have netted gains in the past. In the late 1990s the redubbing of the unlovely “pilchard” as the new-and-improved “Cornish sardine” saw sales soar and new customers flock like famished seagulls.
With this in mind – and concerns about exports and trade with the EU still simmering – two of the species that are most often shipped off to Europe will be given tasty new titles back in Blighty. It was announced this week that the less-than-fetchingly named megrim (also known as the “whiff”) will henceforth be known as the “Cornish sole”, while the spider crab is set to be upgraded to “Cornish king crab”. Good news if you’re a Cornish fisherman; a mixed blessing if you’re a left-eyed flatfish.
So far the Brexit deal seems more kipper than keeper to many British fishermen but the disruptions could be offset by a growing local appetite. The withdrawal deal has rocked the boat but also created a chance to celebrate regional produce, seek greater self-sufficiency and trim our supply chains. Well, that’s nothing to be crabby about.