Opinion / Josh Fehnert
Venture forth
Remember the giddy notion that everyone has a novel in them? We know much better now, of course – don’t we? Sadly I can spot this same flawed folk wisdom in the myth that we’re all “founders” in waiting. Give me strength; if we’re all the boss then who would be left to work for us? What’s more, the idea that a single brainwave will propel us to fame and fortune – without ever having to learn the ropes or take a few missteps along the way – is simplistic at best; solipsistic and dangerously deluded at worst. It’s not called work because it’s easy.
So what about all the well-meaning ventures that fail? The businesses that break even but do great things? Or the value of working on something you believe in? Surely there’s more to be learned in all this than in an Instagram post from a fortunate founder who retired at 21 to make silly videos in his solid gold Lamborghini? Is this success? We need more nuance when we talk about business.
In the latest issue of The Entrepreneurs, our twice-annual business handbook, we calmly suggest that success shouldn’t be measured in flips, floats or “disruptions”. Instead we’ve highlighted people who retrained, fell, failed and started over. We interview key CEOs and start-ups, and launch a survey on the best places to do business in 2021, whether you’re seeking a base in sight of the sea, kick-starting a hospitality brand or eyeing up a new HQ.
So here’s a novel idea: maybe everyone does have a business in them but with the caveat that the values they aspire to should matter as much as their value in monetary terms. For a more rounded view of what success can look like, pick up a copy of The Entrepreneurs on newsstands or subscribe today. It’s time to turn the page.