OPENER / ANDREW TUCK
In bloom
Last Sunday I went to Columbia Road flower market in London’s East End. It has been a regular Sunday habit for decades. My friend Sharon and her partner used to live in a terraced house around the corner. On Sundays they’d invite me over for breakfast in their house filled with antiques and curios, then we’d go and visit the flower stalls and, occasionally, I would buy a bunch of something bright for my rented room.
After that we might move on to Brick Lane, which also hosted a Sunday market, this time offering well-stocked stalls selling everything from fruit and vegetables to discounted ladies’ underwear. (I am not sure I ever bought a thing, not even frilly knickers. Tempting, though.) But on street corners you would also see old men with sometimes no more than a cloth on the floor upon which would be displayed all manner of seemingly worthless, and often broken, crap. They were reminders of the poverty that had dogged the area for years and looked like they had walked out of a Victorian photograph; vapour trails from vanishing worlds.
The pubs, however, were hearty and the Bangladeshi curry houses and Jewish bagel shops on Brick Lane lured people from across the city. Still, this was the polar opposite of the cooler neighbourhoods of west London and visitors in Dorothy mode might be heard uttering a version of her famous phrase: “Toto, I’ve a feeling we’re not in Notting Hill anymore.”
But back to last Sunday. To get into the flower market you now have to enter at one end and leave at the other – all in the name of coronavirus restrictions. By the time I got in line there were a couple of hundred people ahead of me but we snaked along at speed and, in 15 minutes, were in. The market has been redesigned with stalls now just on one side of the street, which means that it’s easier to get into the compact shops, bakeries and coffee outposts – and keep some distance from each other. The place was heaving: people were marching along with armfuls of peonies, olive trees held aloft, trays of ferns balanced precariously. It was the first time I had been in such a glorious, joyous crowd since, well, since this all began.
Then I walked down past all the new apartment blocks near Brick Lane to check out the latest outpost of Eataly, the epic retailer and restaurant business that started life in Turin in 2007 and which offers a very well-put-together taste of Italy. My timing was not great. The line to get in was again huge – but this time slow moving. Hundreds of people wanted to be in a new shop (restaurants and bars will finally be allowed to reopen in England this Monday, so for now there was no sit-down pizza moment to be had). Hundreds of people were pulled in by the nectar of newness; excited by the buzz surrounding Eataly’s launch – and to be in London.
I was not very queue-inclined on Sunday but on Wednesday I returned to Eataly for a pre-work recce mission. After months of retail feeling all a bit too essential – you need something so you order it online or go with purpose to a particular shop – it was a renewed sensation to be surrounded by things that you really don’t need but want. How did this shopping basket end up in my hand? Why was it filling up with wine, cakes for the team, jars of things whose potential use remained opaque even after staring at the label? It was great.
Also wonderful were the intent, the purpose and the commitment. Yes, we all love a pop-up but the belief and investment that have gone into the making of Eataly is writ large wherever you look – including in the dozens of staff stocking shelves with wine from every region of Italy, preparing displays of pasta, slicing meat, making another Illy coffee. It was a sunny sign from phoenix London that things could be back to something close to normal in weeks.
Some decry all this change: the flower market with all its Instagrammers, the arrival of bigger retail players, the march of new apartment blocks. I understand it; I saw that rougher, tougher neighbourhood. But the bagel shops and curry houses are still there and, while there are always tensions when cities morph – when neighbourhoods see their characters alter – this week at least east London has also looked pretty amazing. Ambition is stalking the streets. A city enjoying its fresh groove. And, at last, conversations are no longer always framed by the pandemic.