OPINION / Fernando Augusto Pacheco
Smoke screen
It isn’t an easy time to be a smoker (spoiler alert: I’m not one myself). Even Jacek Olczak, the international chief executive of tobacco firm Philip Morris, has seen the writing on the wall and this week called for a ban on cigarettes within the next 10 years – perhaps tempted along by the potential profits from alternatives. But there is one holdout: French cinema. A study earlier this year found that more than 90 per cent of films produced in France still feature cigarettes. The findings are easily backed up by looking at the programme of the Cannes Film Festival earlier this month: 20 out of the 24 films submitted featured the main characters lighting up.
Let’s be clear: given the health risks, discouraging smoking is undoubtedly a good thing – but I have a secret. If the cigarette disappears entirely from the big screen, I will miss it dearly. First, because I find any imposed restrictions on what characters can do on film to be an affront to artistic expression. And second, because I’m sceptical that just because you’re watching people puff away on film, you will suddenly embrace the habit yourself. Cigarettes have been glamorised in my life, especially by my lovely and chic grandmother, who smokes regularly to this day. But I was never tempted to pick up the practice myself.
From Brigitte Bardot (pictured) and the stars of the French New Wave to Sharon Stone’s femme fatale in Basic Instinct or the journalists in All The President’s Men, cigarettes and cinema go back a long way together. The world is shifting away from smoking today and while concern over children’s films is understandable, cigarettes are often an essential part of the cinematic atmosphere and narrative. What do we want characters to do: vape? As the Cannes line-up this year shows, cinema could lose a lot without blowing a little smoke on screen.