Opinion / Chiara Rimella
Never-ending story
It will come as no surprise that Russia’s invasion of Ukraine brought record-breaking audiences to news outlets around the world. People’s interest in the war has been global and immediate: Press Gazette reports that in the UK, February was the fifth-biggest month on record for The Guardian’s online page views, while The Times’s digital platforms saw one of their highest-ever growth rates in the first two weeks after the invasion.
Some critics have pointed out that other conflicts never experienced such sustained, prominent and persistent coverage; that news about Afghanistan and Syria had been fleeting by comparison. But the real question is whether a turning point is inevitable in our coverage of Ukraine too: according to data from Google Trends, interest has already decreased to about 10 per cent of what it was a month ago.
If this becomes a prolonged conflict, media organisations will have to find ways to combat news fatigue. Perhaps the manner in which newspapers approached the pandemic over the past two years can provide some lessons. Human accounts that make the story relatable resonate more than data and numbers, particularly from those who are directly affected. In-depth analysis, as opposed to minute-by-minute updates, can also benefit the reputation and credibility of a newspaper.
Media shapes the way in which we perceive major events and the amount of attention we give to them. (Some responsibility, of course, also falls on the reader to stay engaged in matters of import.) But significant stories also have the power to change how the media operates, teaching news organisations to consider how to better keep our attention – something they should have been doing all along.