Opinion / Natalie Theodosi
Beauty and the beast
I recently received an email from Kyiv-based fashion brand Katimo, sharing its latest collection (pictured). A brand debuting new-season clothing at this time of year is hardly news but this one was one of the first collections entirely designed and produced by a Ukrainian company since Russia invaded.
There are industries more integral to Ukraine’s survival – but a nation is more than borders and buildings. Fashion and the small businesses that constitute the industry are important. For Katimo founder Katya Timoshenko, designing a new collection is all about keeping beauty alive with clothes that feel both sombre and hopeful: practical, loose shirts or lightweight dresses in soft pastel colours, referencing Ukraine’s spring gardens. “This collection is my way of telling the world about how strong our country is,” says Timoshenko. “No matter what, we continue to do what we do best: create beautiful clothes,” she says, explaining that she reopened her manufacturing facility in central Kyiv shortly after the Russian invasion. She’s not alone. Determined not to give up, many of Kyiv’s fashion designers moved to western Ukraine and continued working.
Those wartime projects are now ready to launch and with some Ukrainians starting to think about rebuilding parts of their country, this is the time that they really need our support. Some of fashion’s biggest names responded early on, joining rallies during Paris Fashion Week or taking their catwalk bows wrapped in Ukrainian flags. But after those early gestures, industry events from the Met Gala in New York to the Resort shows slipped back into escapism and excessive glamour. There’s nothing wrong with a little post-lockdown indulgence but if fashion wants to be taken seriously, it should show more solidarity by hiring Ukrainian creatives or using these highly publicised events to raise awareness about the conflict.