Words with... / Tara Bernerd, UK
Material world
Tara Bernerd established her namesake design studio 20 years ago. Over the ensuing decades, the British interior designer has become known for creating outstanding hospitality spaces across the globe, from The Hari in Hong Kong to London’s Kimpton Fitzroy and the newly completed Four Seasons in Fort Lauderdale (see Monocle issue 152). While carrying the hallmarks of a Tara Bernerd & Partners project, all of the firm’s hotels are imbued with a strong sense of place and individuality. To learn more about this approach to design, we caught up with Bernerd for Monocle On Design.
How do you approach a new hospitality project?
Every project is approached individually, so there is a new story for each one. We always start with floorplans, so that we know how we’re going to move around the space. From there, we will start to work on what we call the DNA of a project – the personality of the hotel. To do this, we might draw on the work of local artisans and look at nearby people, objects or places that have inspired us. We then take all those inspirations and slowly, they help us form a story. And from this story, we’re led to the choice of finishes, flooring and furniture, so that everything has a sense of coming from somewhere. It’s not about theming but ensuring that there is a distinct personality behind every project.
How do you ensure that a space doesn’t feel thematic?
I believe that people want to feel that a place or a hotel belongs and fits in with its surroundings, whether you’re in Hong Kong or Istanbul. So there’s a sense of approaching it a little like you would design a home. In a home, even though you would probably draw on local craftspeople and materials, it doesn't mean that everything else has to be. Personally, I might throw in a mid-century chair that has no attachment to where I live but I would pair it with a fabric on a cushion from a local craftsperson. This approach makes all the difference because what you’re doing is seasoning a space with characterful pieces.
What are some key ingredients in ensuring that a project stands the test of time?
You can see across the history of design that some materials, such as timber and stone, are timeless. When I explain my work to my nieces and nephews, I always tell them to imagine a doll’s house and what it would be like if you shook all the items out of it; my work is what you’re left with. And that work has to feel considered and timeless, and not just for effect. If you do a gleaming shining wall, for example, it might feel trendy but not stand up to the test of time.
For more from Bernerd, tune in to ‘Monocle On Design’.