Last week, for Monocle’s Quality of Life Conference in Paris, the team stayed at a hotel where, in a bid to embrace the neighbourhood’s African cultural connections, the walls are festooned with masks made from old washing-up-liquid bottles and string, the decor features a chaos of African fabrics, the bed is propped up on old wine boxes and there are messages all over the place – a pillow, for example, urges you to sleep with it (thankfully there are no encouraging words on the toilet paper). The room is so busy that there could be a herd of gazelles roaming on the carpet and a leopard curled up on your bedspread and you would never notice them. It’s moments like this when you realise that you are perhaps not in the age demographic that cool hotels are after. The breakfast, however, is very good.
So there was something comforting about arriving in Milan on Monday for Salone del Mobile. The hotel I had booked was modest (though during Salone the city’s inns whack up their prices with gleeful ambition, meaning that even modest can be eye-watering) but my room had a large window on to the street, there was a minibar filled with treats and the decor was thankfully bordering on the spartan (definitely nowhere for a leopard to hide). I doubt that the room has changed much in 20 years. Your granny would love it; I loved it.
In Milan I bumped into two friends who know all about this hospitality game. They run a hotel in the Austrian mountains and told me how the growing sophistication of weather apps is changing their business. Increasingly, people are holding off until the very last minute to commit to a booking, only handing over their cash when they see a row of beaming sun symbols on their phone screens. And if icons of thunderclouds appear, they then call the hotel and delay their trips (the hotel introduced flexible booking during the pandemic). The only wrinkle? In the mountains the apps’ soothsayer skills often falter – yes, there might be a clap of thunder at 05.00 but by 06.00 the sun could be out for the entire day. Who would want to work in hotels with ungrateful sods like me and the app watchers checking in (or not)? Well, this brings me to perhaps one of my favourite moments at the conference in Paris last week: a session called “Ask the Concierge”.
A week before the event, we realised that we had a small gap to fill in the schedule and that it needed to be about hospitality. We thought of various speakers; Josh Fehnert, our fine editor, offered to do a presentation. But then, in a moment of utter genius, I suggested we dress up as hotel concierges and take questions from the audience about travel. We would set up a concierge’s bell at the front of the room and people could only ask their question if they came up and banged the bell. Sometimes I even amaze myself. Tyler, naturally, loved it. Josh, however, a man who likes to be organised, was less enamoured with my push for freeform spontaneity. He might have muttered some dark words.
On the day, Fiona Wilson (over from our Tokyo bureau), Josh and I snuck off to change into sweatshirts emblazoned with the words “Monocle Concierge” and the crossed golden keys emblem that’s usually sported as a pin on a concierge’s jacket; Tyler joined us after wrapping up his panel. The sweatshirts were one-size-fits-all, so mine looked like a tube dress, while Josh’s resembled a boob tube. The four of us took questions from the audience and, in no time, we had a snaking queue of would-be bell bangers (Josh, shining bright as always). We even pulled up on stage one of our French panellists, Florence Martin Kessler of Live Magazine, to help answer a question about Paris: what should a father and teenage daughter do in the city? And how French her answer: she recommended a place where they could dance together in the afternoon – and perhaps the daughter could have an alcoholic drink.
We also had an auction at the conference, run by our former culture editor Robert Bound, which was funny and as lucrative as running a Milan hotel (though all the money is going to charity). One fine gentleman paid €1,300 for Issue 01 of Monocle; another woman stumped up €2,200 for lunch with Tyler and me. Finally, I am not a cheap date.
Both were moments that could have gone wrong but we took some risks and made ourselves a little vulnerable to the mood of the room, which, thankfully, turned out to be joyful and ebullient. And there’s a good lesson here – sometimes you just have to trust that it will all be OK, know that risk also brings energy and focus, go out of your comfort zone and realise that most people want you to succeed.
After the session, the sweatshirts were folded up and packed away for another day. And later that day Josh was shipped off to a sanatorium in the Swiss mountains. I understand that he is making a fine recovery, though he still claims that he can hear a bell being banged when he closes his eyes. Personally I am seeing a career for him as a new, less foul-mouthed Lenny Bruce. Stand-up is the future.