After 12 days on the road (with a quick one-night stopover at home for a wardrobe reset), my spring tour came to an end on Thursday afternoon when I pulled into Zürich’s Hauptbahnhof, jumped on the tram, made my way to the office and put my suitcase in park. It’s now Saturday morning and the sky over this stretch of Switzerland is cloudless. I just had a little swim in the lake and I’ve found the first free moment to rewind and highlight the more enlightening and educational moments of my stops in Paris, Milan, Florence and Lugano. Here’s the recap.
Perfect casting. It’s the last day of May and a friend who runs a large Paris-based multinational has invited me to a little party in his sprawling rooftop Japanese garden. It’s a sunny evening and Paris is looking its best. So too are the staff in charge of parking cars, serving drinks, checking bags and weaving through the garden with well-balanced trays. Thankfully the French have not fallen for the guff that you’re no longer allowed to do a casting when it comes to hiring frontline staff for events or hosting guests. A week in Paris was a good reminder that appearances and making an effort are an essential part of running a tight brand.
Super chic. Speaking of appearances, if you’ve not caught a glimpse of Air France’s new TV commercial, take a look. Having just announced a big overhaul of their First Class and Business Class cabins, they’re making a pitch to be Europe’s, if not the world’s, most elegant airline.
Mario. I’ve had the same driver in Milan since 1996 and every time I settle into his car, Mario asks, “Tyler. Mama? Nona? Tutto bene?” I tell Mario that all is good and that the timing for this question couldn’t be better as 5 June is Nona’s birthday and she’s hit 104! “Mamma mia! Bravo, Nona!”
€4,000?! I’ve booked into my usual Milan haunt and the room rate is in step with the crazy prices being charged all over the city. I explain to the hotel that I need to head to Florence and will be back in two nights, and, if possible, would like the same category room. As Milan is rammed for Salone del Mobile, I’m relieved that they still have a room. “The best rate we can offer is €4,000,” says the woman manning the desk. As this is more than four times what I’d just paid, I shake my head and decline the offer.
Americans. They’re back, they’re everywhere and they’re happy to pay €4,000 for a room. Europe’s travel sector should be thrilled about this and welcome and thank them warmly.
More knobs and levers, please. Sustainability, unsurprisingly, dominated most discussions, press releases and product pitches across showrooms and exhibitions in Milan this week – so much so that the design message and even the designers themselves get lost in all the heavy-handed and often empty PR spin. On Tuesday morning I experienced a “smart, sustainable water and energy-saving eco shower” (all touchscreens, mood lighting and more) in my hotel room in the hills above Florence. When I went to press the off button, nothing happened. I pressed again and I got a blast of blue lighting. Pressed again and the water turned into mist and then back to a torrent. If there’s a water shortage in Tuscany this summer, you can blame this particular model of sustainable shower. I had to leave the water running and make my way to the front desk to ask them to alert their engineer. Here’s a lesson in sustainability: more levers, knobs and taps for basic, daily functions and fewer touchscreens for simple interactions.
Penélope. Shortly after my shower incident, I was on stage interviewing Penélope Cruz in a cosy auditorium in the heart of Florence. Chanel had invited more than 300 students from Italy’s best design schools to hear about the world of craftsmanship and the importance of preserving skills and I was in charge of moderating and fielding questions. At one point a student asked Ms Cruz what she thought about the digital world and life in the metaverse. “I feel that we spend too much time talking about this topic and hopefully we start moving in a different direction,” she said. “The only place I want to be is back in the 1990s! They really were the best.”
Angèle. The Belgian popstar performed at Chanel’s party later that evening. Wow! If you get a chance to see her perform this summer or in the autumn, secure a ticket.
CHF220. Feeling energised by Penélope’s words of wisdom, I made my way back to Milan for some meetings and a dinner with Fendi Casa, and had Mario head for the Swiss border – destination: Lugano. Rather than €4,000, I managed to get a room at the cosy Hotel Gabbani for CHF220 (€212) – complete with easy-to-operate taps!