Opinion / Natalie Theodosi
In the lap of luxury
This week the fashion industry’s largest publicly listed companies announce their second-quarter financial results. These numbers come at a difficult time, with supply-chain disruptions, lockdowns in China, the war in Ukraine and surging inflation sending tremors through the global economy. Yet the appetite for luxury fashion doesn’t appear to have lessened. Leading the way is LVMH. This week the group reported €36.7bn in revenue for the first six months of 2022, a 28 per cent increase on the same period last year. Its fashion and leather goods recorded the highest growth but its wine and spirits also performed well.
A significant factor behind LVMH’s success is the way in which it nimbly refocused on markets such as North America and the Middle East to make up for the slowdown of trade in China and Russia. Another is the enduring value of its brands. Luxury consumers tend to look for familiar names and smart investments, and few can cater better to those demands than the fashion stalwarts that LVMH has skilfully added to its portfolio.
Fuelled by the popularity of its handbags and leather goods, Louis Vuitton remains the world’s most profitable fashion brand. Dior isn’t far behind, having transformed from a small couture house into a €10bn brand since LVMH acquired full control in 2017. With two giants in its stable and its investment in Tiffany & Co – bought in 2021 for $15.8bn (€15.6bn) – starting to show returns, the group is entering the second half of the year optimistic that it can retain its position as the world’s largest luxury group.
Natalie Theodosi is Monocle's fashion editor.