The Faster Lane / Tyler Brûlé
Back to business
I’m wondering what the coming weeks are going to look and feel like. From tomorrow, most of France and other nations along the Med will return to work, the UK summer comes to a symbolic close on Monday evening when gardens and terraces will be cleared up after long, lingering lunches (weather permitting) and, across the Atlantic, there’s another week till Americans and Canadians wrap up their Labor and Labour Day weekends. The question is whether there will be more than a symbolic return to offices. Will there be proper morning rush hours? And will the shops and services that once supported city centres see a return of lawyers, bankers, their assistants and interns buying coffees, sandwiches and beauty services?
A couple of months ago a friend whispered that one of the big players in the Bay Area was going to call for a return to the office and it would probably cause an uproar. Not only was her source well-placed but how right she was about all the fuss caused by Apple asking people to get back to their very well-appointed and catered places of work. I’m considering this question because over the past few weeks I’ve met a variety of CEO and business owners who are now feeling powerless as they see large-scale projects stalled because there’s too much time lost scheduling and rescheduling video meetings, decisions being pushed into the distance and clients (often in similar positions) frustrated by missed deadlines and stalled launch plans.
But there’s something else at play here: when your company tells you that you don’t need to leave home, that your travel budgets have been cut and you then go about creating a whole new metabolism that suits your lifestyle more than your employer and clients, a whole series of other small, at first undetectable, cracks start to affect households, businesses, neighbourhoods and cities. A week spinning around Europe illustrates the problem.
Stockholm
The little park behind my favourite hotel in one of the city’s more elegant neighbourhoods is usually well tended but during the past few visits it looks ratty and unloved. The bins are overflowing, there are cardboard wine boxes and PET bottles thrown in the bushes and cigarette butts everywhere. Stockholm never used to be like this. Is it budget cuts? Have these basic civic duties been assigned to a lazy, lowest-price contractor? Or could it be that fewer people on their daily commute means that no one sees their neighbourhood becoming increasingly filthy? And might it be that if the municipal member is only doing meetings via video and is not moving from home to town hall that they’re not seeing their city starting to get unsightly and saggy.
Zürich to Bern
Switzerland has a particularly odd relationship with graffiti, to the point that it’s almost indulged at official levels. Indeed, the former Swiss ambassador to the UK once invited top Swiss graffiti artists to cover the walls of the embassy’s basement parking lot. Some covered expanse of concrete might pass as art but most of it is just random tagging in support of football clubs or misguided political causes. The periods of low mobility during the pandemic created a perfect climate for the nation’s sprayers to run around defacing private and public property and making cities, towns and villages looking less loved as a result.
On the train between Zürich and Bern earlier in the week, I tried to look at the country through the eyes of a potential investor – perhaps the CEO of a South Korean pharma company looking to set up in a tax-efficient community. What would he or she think of a Zürich that is now covered with graffiti when you pull out of the airport by car or rail, or when you arrive in the nation’s capital, Bern? Does it suggest a city that cares about its appearance and status to visitors and citizens alike? Could all of the “FCZ” (Football Club Zürich) tags hint at a police force that doesn’t care and a criminal element that knows they won’t be prosecuted?
Switzerland loves nothing more than to build exceptional infrastructure and buildings in concrete but what’s the point if these works are covered in layers of lurid colours? Again, have things started to slouch because those responsible for public order and clean-ups aren’t moving about quite as much as they should and the companies that keep cantonal coffers full aren’t out and about enough, and therefore not asking tough questions of their politicians about the generally shoddy appearance of their communities?
Berlin
Where to start? I guess the completely useless BER Airport is as good a place as any. I tried it out for the first time earlier in the year and attempted to forgive some of its shortcomings as Germany was still in a pandemic funk and it wasn’t operating at full steam. I also thought that, after all of the delays, they would have worked out the kinks and the capital of Europe’s biggest economy would get an airport that could become a third hub for the nation. Forget it. While there’s much that’s wrong with the hardware, there are also some basics that can be fixed. Do the pavements need to be quite so grubby, the windows so dirty and the whole thing so thinly staffed? I can only imagine that this is a problem that myriad political forces are trying to manage remotely and mitigate via social media instead of walking the floor themselves and seeing the bottlenecks and inefficiency first-hand. If you want to see a shining example of poor management, a lack of presence and little regard for first or lasting impressions, fly into BER. Better yet, don’t. It serves as a depressing portal of where Germany might be heading.
Nations, cities and companies need to start taking a hard look at themselves. Much of the world is back out on the road and seeking opportunities, deals and new places to conduct their affairs. Free-form clothing and stretchy waistbands might be fine for those working from home but our environments need to be nipped-in, sharp, well-manicured and attractive.