The Faster Lane / Tyler Brûlé
Human touch
It has been a tour of Europe’s capitals this week, with a media conference and a bit of Marrakech on the Atlantic coast, superior service in Madrid, smiling security in Helsinki and a lesson on energy conservation in Stockholm. We start in London.
Saturday afternoon: Daunt Books, Marylebone.
Could it be time for booksellers to steal a trick or two from luxury-goods retailers and start putting doormen at their entrances and creating queues out front? If the likes of Louis Vuitton do this to create desire and demand, Daunt might feel the need to limit customers because their shop was so busy that it was almost impossible to move among people stocking up on cookbooks and perusing biographies and cosy fiction for the months ahead. The mood among the stacks was so buzzy and infectious that it would have been next to impossible to walk out empty-handed. But why so busy? The good weather might have encouraged Londoners to venture out in droves but it also could have been all the American tourists on the last leg of extended summer holidays enjoying a unique retail experience that’s increasingly difficult to find back home.
Monday morning: An auditorium, Estoril.
Every year the world’s distributors of newspapers and magazines gather for the annual Distripress congress somewhere in the world. This year retailers, publishers, wholesalers and freight forwarders assembled on the Atlantic coast to take stock of a sector that’s not without a few challenges. As newspapers gradually accelerate their shift away from printing weekend papers and put more emphasis on the dailies, the death of Queen Elizabeth II brought a timely boost to their sector. While all were most respectful in tone on the day of the funeral, many conversations revealed that the monarch’s death had delivered a spike in newsstand sales not witnessed in decades. The headline: when it comes to marking a major event or milestone, the consumer wants something collectable from a respected media brand. No surprise that the likes of Paris Match and Der Spiegel had bumper newsstand sales.
Late Monday evening: JNcQUOI Club, Lisbon.
This intimate rooftop retreat above the treetops of central Lisbon has done a good job of positioning itself as one of Europe’s best places to meet dazzling people and enjoy excellent service along with fine dishes and drinks. At our table was host Miguel, his brother, Morocco’s ambassador to Portugal and a few others. In the background and on our plates were performers and recipes from La Mamounia in Marrakech. With the hotel on a mini world tour, their takeover of JNcQUOI was the best bit of marketing for a winter retreat I’ve yet encountered. The king and his diplomats are out in the world on a high-speed soft power push.
Wednesday, midday. Sportivo, Madrid.
The men of Monocle have a few natty retailers at which they like to touch down for a seasonal wardrobe top-up – and Sportivo is one of them. On Tuesday morning the very attentive Nacho helped me find a few essential and not-so-essential purchases for the months ahead. The shop is perfectly merchandised, the range broad, the brands surprising and reassuring, and the service brisk yet relaxed. You can read more about Sportivo and other good purveyors of menswear in the October issue of Monocle, which is out now.
Friday, midday. Security, Helsinki Airport.
Helsinki Airport is not having an easy time as closed Russian airspace has upended Finnair’s business model of connecting Europe with Asia – and Finland is not exactly conveniently positioned as a stopover to other parts of the world. Nevertheless, the terminal is still reasonably busy and going through security is a breeze as the airport has invested in X-ray/sensing machines. With all the new security apparatus, I ask a young blonde lady with a top knot whether I still need to remove my jacket. “Yes, yes,” she says, all smiles and laughter. “You still need to do that despite all the machines – and I still need this job!”
Friday evening. Östermalm, Stockholm.
With many governments fretting about a challenging winter on the energy front, a look up to the windows of apartments of Stockholm offers a hint at how to not only save energy but also give the impression of warmth: go for a dimmer lighting set-up at home. As masters of good domestic lighting (yes Denmark, you can be included in this category as well) the Swedes know how to create intimate environments by going for bulbs with lower wattage and golden lighting that offers a warm ambience as opposed to other nations that like to crank up the lights and blind themselves in chilly blue hues. Which brings me back to all those good people who read books and magazines. Could it be a strategy to also encourage consumption via paper in these challenged times rather than reading on screens that must be charged and supported by a chain of routers and servers that devour energy. On that note, why not subscribe to Monocle for the dim yet toasty months ahead? Now there’s a bright idea.