Opinion / Natalie Theodosi
What’s in store
Last week I travelled to Copenhagen to serve as a judge of the Wessel & Vett Fashion Prize, a competition spearheaded by department store Magasin du Nord. It offers one designer a DKK500,000 (€67,000) award to scale up their business. The calibre of talent was impressive, from Nicklas Skovgaard, a self-taught designer who creates handmade pieces using traditional weaving looms, to Birrot, a brand offering wardrobe staples made from a stretch fabric.
The winner, Tobias Birk Nielsen (pictured) of Iso.Poetism, stood out for his ability to deliver beautifully made casualwear, as well as his acute understanding of what it takes to run a fashion business. He spoke as eloquently about his company’s revenue growth and expansion strategy in Japan as he did about the custom jacquard fabric on his latest piece.
The event also proved how the role of department stores and large multi-brand retailers is changing. It’s no longer enough for buyers to discover young brands and give them space on the shop floor. In a competitive retail landscape, they need to secure exclusive partnerships and get involved in a brand’s journey from earlier on, investing in production and providing mentorship.
Retailers are hungry for brands with new perspectives and stories to tell. It’s why online retailer Mr Porter’s latest Futures competition has backed designers such as New Zealander Kat Tua, whose label, Manaaki, draws inspiration from her Maori heritage, and UK-based Saif Ud Deen, who blends traditional Islamic garments with contemporary lines. The programme gives three creatives the financial support to produce a collection, with the retailer shouldering the costs for at least two seasons. “These are brands that are unique and can appeal to the modern man,” says Sam Kershaw, Mr Porter’s buying director. They’re appealing to smart buyers seeking to redefine the future of fashion retail too.
Natalie Theodosi is Monocle’s fashion editor.