Opinion / Christopher Lord
Go with the current
The creation of a so-called “Surf City” on El Salvador’s Pacific coast was part of a 2019 manifesto pledge made by now-president Nayib Bukele. The 42-year-old leader campaigned and won on a platform that promised investment, eliminating bureaucracy and beating the gangs that have long blighted the small Central American nation.
Bukele wasted no time getting to work, building state-of-the-art prisons and releasing photographs of heavily tattooed prisoners in handcuffs to prove his point. Critics of “Bukeleism” say that it has affected access to a fair trial, while others, such as the digital newspaper El Faro, claim that the government is cutting deals with gang leaders to curb their activities rather than dealing with the issues head-on.
Against these troubling tides, the idea of hosting sunny surf events sounds like a clear-cut case of sportswashing. But countries across Latin America are looking to El Salvador’s example for how to ride out their own crimewaves.
The influential Colombian magazine Semana put Bukele on its cover, calling him a “miracle”. In Argentina, some populist politicians are pitching themselves as the “Bukele of Buenos Aires” ahead of the country’s October general election and the mayor of one Peruvian town has proposed renaming one of its parks in the young president’s honour.
At home, Bukele’s approval ratings are 87 per cent and his social media posts are fittingly messianic. What’s most interesting are the approving comments below his videos from Latin Americans of all stripes, who are similarly frustrated with high crime rates at home. His critics may insist that surfing solves nothing and that curbing crime takes proper reform. But Bukele is riding a wave – and he’s changing the tide of politics along the way.
Christopher Lord is Monocle's US editor. For more opinion, analysis and insight, subscribe to Monocle today.