Opinion / Ivan Carvalho
Turning the tide
Flocking to a local bagno to hire loungers, passing the time wading in the sea and taking time to bask in the sun are annual August rituals for many Italians. Most of the nation’s beach-club establishments are family-run affairs and have customers who are on a first-name basis with proprietors and return every year. As a result of EU regulations, however, this tradition is now having sand kicked in its face. Long stretches of the country’s coastline are dotted by private clubs that charge beachgoers a fee for accessing their sandy real estate. The clubs’ operators generate more than €2bn in annual revenues. A portion of their concessions are handed over to the local authorities but this only provides the government with an extra €115m of yearly income.
The EU has harboured concerns about privately run establishments’ monopoly over Italian beaches and has advocated for reforms to ensure fair competition. Unsurprisingly, however, politicians in Rome have been delaying the measures for years and have attempted to postpone a law that could lead to the end of Italian-owned coastal clubs. The reform, which was originally set to take effect in December 2023, would have forced businesses to vacate their beach properties and instead compete with multinational corporations for licensing rights. But after Giorgia Meloni’s Milleproroghe decree, which was approved in February, private owners have been granted an extension on existing concessions until the beginning of next year, giving them extra time to secure their lots.
As a native of California, where the public is free to roam the coastline, Italy’s bagni culture has always rubbed me the wrong way. While some Italians fear that opening up the concessions will allow for big, impersonal hospitality groups from abroad to creep in, external competition might help to drive down costs so that more families can enjoy a summer by the beach.
Ivan Carvalho is Monocle’s Milan correspondent. For more opinion, analysis and insight, subscribe to Monocle today.