Opinion / Tomos Lewis
War of the words
At the beginning of August, stories by Canada’s news outlets began to disappear from Meta’s largest social networks, Facebook and Instagram, for people in the country. The blackout is the company’s response to Ottawa’s recent Online News Act, which compels technology firms to pay a share of their profits to Canada’s newsrooms for monetising their articles.
The removal of these stories has been incremental but its effect has become more pronounced as major national news has broken since the blackout came into effect. Many Canadian social-media users, for example, were quick to note that it was through posts by US outlets that they became aware of Justin Trudeau’s separation from his wife, Sophie Grégoire (pictured, on right), rather than those by the country’s own news channels, for which it was unsurprisingly a headline story.
But the record-breaking wildfires that burned swaths of western Canada last week have highlighted the damaging effects of Meta’s policy. Many of the tens of thousands of people ordered to evacuate the province of British Columbia and the Arctic city of Yellowknife in the Northwest Territories reported being hampered by a lack of information. As the course and strength of the wildfires changed, often minute by minute, there were fewer readily accessible sources of up-to-date guidance available to those who needed it most.
It is clearly untenable that either side can sustain their current positions. The Canadian government will need to relinquish parts of the Online News Act without compromising the legislation’s most noble aim: ensuring that newsrooms are paid for the journalism that they produce by the platforms that share it. Technology companies such as Meta will need to reassess their position, as news consumers in Canada balk at the fact that their access to stories can be held hostage by companies that do not want to pay for journalism that they have, so far, taken and used for free.
Tomos Lewis is Monocle’s Toronto correspondent. For more opinion, analysis and insight, subscribe to Monocle today.