The Interrogator / Hanna Moen Reinsnes
Cultural values
Norwegian-Sámi Hanna Moen Reinsnes is one of the sister duo who founded Gobmi, a luxury fashion brand inspired by their heritage. Since launching in 2021, the brand has garnered attention both at home and abroad for its collections of reindeer leather and other designs that celebrate Sámi culture. Here, she speaks of her brand’s rise, her coffee rituals and her favourite reads.
A few words about your latest project?
The past year has been all about launching Gobmi, which blends modern fashion with ancient Sámi culture. From being featured in Vogue Scandinavia and showcasing at Oslo Runway to speaking in Iceland, witnessing our vision come to life and receiving such recognition have been amazing.
What news source do you wake up to?
I always start my day with NRK, the Norwegian public broadcaster, for an update on national and international news.
Coffee, tea or something pressed to go with the headlines?
An Aeropress-made cup of coffee with freshly ground beans from Kaffebrenneriet [a popular Norwegian coffee shop chain]. It’s the perfect start to any day.
Something from the FM dial or Spotify for your tunes?
I have recently been listening to some old favourites, such as The Hives, The White Stripes and the Arctic Monkeys. They take me back to when I was 16.
What’s that you’re humming in the shower?
“Just Around the Riverbend” from Pocahontas.
Five magazines for your weekend sofa-side stack?
National Geographic, Subjekt [a Norwegian magazine about culture and society], Vogue, Monocle and one newspaper: Altaposten [for local updates].
Is that a podcast in your ear?
I don’t listen to many podcasts but when I do, I like Philosophize This! by Stephen West.
Who’s your cultural obsession?
Beyoncé.
What’s your film genre of choice?
I love sci-fi and war films. If I can get a mix of the two, that’s the dream.
Do you still watch the nightly news?
I only catch it when I’m at my parents’ place. It’s a nostalgic and comforting routine, and my favourite part of it is watching it with my parents.
Any good restaurant or bar recommendations?
Tilt in Oslo. It’s a fun arcade bar with a great ambience. I also recommend Trasti & Trine in Alta. It’s a unique spot that offers a true taste of the local cuisine and culture.