The Faster lane / Tyler Brûlé
Pushing the boat out
We’re in uncharted territory this weekend dear reader, so buckle up. Or better yet, don a life jacket. For starters, I’m on a cruise ship. Second, I’m in the Caribbean. And third, I’m rather enjoying myself. This little adventure got under way last Sunday, when I made a quick dash from the microphone at our Zürich studio set-up to the number four tram. From there it was a quick connection to the train to Zürich Airport and then a little shuttle out to the Swiss A330 that would zip over to Montréal. On Canadian soil, immigration officers seem to have been given a few hours of retraining in charm school as they now say “Welcome home” when they finish inspecting your passport, rather than interrogating you about why you live overseas. That said, there’s still plenty of work to be done to improve the arrival process but it’s progress.
Two hours after landing, I was in Ottawa visiting my grandmother. I brought her a box of Luxemburgerli from Sprüngli, we chatted in German, I inspected her radio to ensure that it was tuned to the correct Estonian station and marvelled at all the letters that she had received from various Governor-Generals and the Queen. You might recall that my grandmother is 105 and a reminder that a moderate diet, sunshine, coffee and dancing are all tonics to help us pass the 100 mark. The following morning it was off to Toronto to audition architects for an overhaul of retail operations on College Street and then a little cocktail with friends and family. Over drinks I told some high-school friends that I was off to the Caribbean to join a cruise ship and, after a few looks of shock and some explaining (“We did the branding and visual identity for a new premium player in the sector,” I told them), my friend Nicole advised that I only needed to concern myself with St Barths and that first-stop Barbados wasn’t really her scene.
Some 12 hours later our jolly Air Canada flight touched down in Bridgetown. The five-hour hop south was a bit like a west Toronto social club with more than half the cabin somehow connected through church rummage sales, friends and family flight passes or winters spent on compounds along the island’s west coast. Bubbly Barbara, the in-charge flight attendant, made sure that we left the flight with plenty of treats and reminded me to say hello to my mom. She also managed to get the entire crew to sign a card that was presented to me on landing as a thank you for bringing back the Air Canada maple-leaf roundel (our creative agency Winkreative tidied up the airline’s identity a few years back). I’d be telling a fib if I said that I didn’t feel a little jolt of national pride at that moment.
Outside the terminal, Laurent was waiting to make a speedy introduction to the island. First the east coast, then overland past a few estates and, finally, to the Coral Reef Club for check-in, a dip and sundowners. As Laurent runs the Mount Gay rum brand, the rest of the evening became a warm, tasty, gentle blur. Despite Nicole’s warnings about Barbados, I was quite enjoying the place, particularly the sleepy, easy pace of the area and its rather confident air of not trying to impress – or be especially modern.
On Wednesday afternoon the midnight hull and gleaming-white superstructure of Explora 1 came into view as we drove along the dock in Bridgetown. I was supposed to visit the ship while it was under construction at Fincantieri’s shipyard but coronavirus measures got in the way. I was due to be on one of the inaugural voyages but the Monocle Quality of Life Conference blocked that embarkation. Having worked on a few high-profile airline projects beyond Air Canada, there’s a satisfying delight in seeing your team’s design work applied to the fuselage of a Boeing or an Airbus. Being able to look at your handiwork across a massive expanse of steel or atop a funnel is a whole other kind of rush. In this instance, more of a point of Swiss pride as its parent company, MSC (Mediterranean Shipping Company), is headquartered in Geneva.
I have been on board for a couple of days, keeping a mental log book and processing the pluses and minuses of this type of travel (to date I have only sampled Hapag-Lloyd and Silversea ships.) Some of it I will share next week once I’ve disembarked in Gustavia and some I will share quietly with the shipowners. Now it’s time for a little beach, sun and rum moment here on St Kitts.