FASTER LANE / Tyler Brûlé
Best in show
Cities are magical, maddening and mysterious places. If you caught last week’s column, you’ll know that I was more than a little seduced by the early spring charms of Athens. I know that a city has sprinkled a little sparkle dust my way when I wake up the next morning with a stiff neck. In the case of Athens, the sore muscles were prompted by a morning spent walking around Kolonaki looking upwards and ogling at all the amazing balconies with their abundant greenery and orange awnings. The “Could I live here?” and “What would be my typical Athenian Tuesday?” questions popped up as I gazed at verdant terraces and found myself drawn into the morning buzz of the city with its open-front cafés and well-stocked kiosks.
The return to Zürich was a bit on the cloudy, chilly side. My week started with quick dashes to Milan (feeling very springy but a bit sleepy), Frankfurt (on strike) and then some time in the office to plan for a mini Monocle management summit in Lisbon. On Thursday the Edelweiss A320 descended through the clouds and touched down at the totally inefficient, yet brilliantly located, Lisbon airport. With no checked luggage, we sped through the baggage and were greeted by our regular driver, Samuel. We made good time into the city centre. My colleagues had landed a little earlier, so when I arrived at the JNcQUOI Club, everyone was in position and chattering away in the breezy privée that we had booked for our strategy session. Over tasty courses, bottles of Super Bock and house white from the Douro valley, we plotted out the months and years ahead, while constantly commenting on the quality of service and the sheer number of staff on hand. Afterwards we walked the 30 seconds to our hotel up the Avenida da Liberdade (we can highly recommend the Valverde Hotel for business or a long weekender) to host subscribers and commercial partners. Then, the evening suddenly took the most extraordinary turn.
Even with the best planning, it’s no easy feat to book a table for 15 and not be whacked with minimum-spend stipulations and dull fixed menus. When Herbalife’s global jamboree is happening in the same city at the same time, fitting in a group bigger than four is next to impossible. Faced with this dilemma, I contacted JNcQUOI’s ever-resourceful head of PR, Marcela, on Wednesday evening. Within 10 minutes she had secured tables for us at JNcQUOI Frou Frou – one of the group’s newer outlets. Slightly hidden off to the side of the well-established JNcQUOI Asia, the double doors and smoke-machine entry were a good start. The wait staff, in their hot-coral mandarin-collar jackets, were fast off the mark getting everyone sorted and settled, and within minutes the lazy susans were spinning back and forth, laden with dim sum, spring rolls and the best prawn toast that any of us had ever sampled. It was already shaping up to be a perfect evening. Then, the lights dimmed, a spotlight flashed on and all eyes turned to the exotic hostess in a unitard with a fringe at the front of the room. If you caught Andrew’s column yesterday, this was the drag act referenced: the appropriately named Miss Frou Frou. For the next two hours, at 20 minute intervals, we were treated to a mix of jazzy and more modern standards, sharp banter and a lot of dramatic hand and glittery-nail choreography. By the final act everyone was in full chorus mode, fuelled by rounds of margaritas. What was supposed to be a simple Chinese dinner among colleagues had turned into something exotic yet elegant.
I slipped away briefly to do a recce of the petite disco atop the building and, with a wink to the team, ushered everyone upstairs to the dancefloor, which was thumping with 1990s classics. Indoors and outdoors, groups of chic Lisboans were drinking and smoking, while waiters in white jackets were serving cocktails and lighting cigarettes. Beyond, the city was twinkling and there was the scent of the Atlantic and a slightly tropical weight to the air. We carried on until about 02.00, said our goodnights and made for our rooms. I woke up feeling heavy in the head and the bed might have spun a bit before I was hit by a thought. Had Lisbon been feeling a bit jealous about Athens? Had the city read last week’s column and decided that it would pull all the stops to win back my attention? I think so. Obrigado!