Last week’s column ended with me heading to Mallorca after a week in Cannes (I’d been there for the Mipim real-estate trade show) and Lisbon (company away day, a big cabaret-show moment). Let’s pick up from there, if you don’t mind, because I want to talk about talks.
Back at Christmas I met a woman called Chiara Ferrari, a great interiors and product designer, who lives and works in the Mallorcan town of Inca. I am going to write about the town and Ferrari in the magazine but all you need to know for now is that Inca was once the heart of the island’s shoe-making industry until this collapsed, when companies began moving production to the likes of China. It shook the town and, even today, too many buildings stand empty. It’s one of these, however, that Ferrari has bought and turned into her home and studio, called 110. The other thing you need to know is that Ferrari is a force for good, a tornado of energy who scoops you up in her enthusiasm. Anyway, perhaps it was because it was Christmas, perhaps because the date seemed a long way off, that somehow she got me to agree to do a short talk alongside a fine group of island creatives. And all in the style of Pecha Kucha, where you upload 20 slides and have just 20 seconds to talk about each one before it moves on automatically. What could go wrong?
The other half collected me from Palma de Mallorca Airport at lunchtime. Back in the apartment, I enticed him into the role of show producer – well, my producer. We did a dry run of the presentation. And it was a mess: I had way too many witty things to say about each image. Each one seemed to be on my laptop screen for barely a second before the next clicked into view. With some rather unwise diary planning, I had also made an afternoon appointment for another Monocle story and, by the time I got back home, there was just time for a couple more test runs – slightly less chaotic – before we had to leave.
Talking in public, moderating and giving a speech are things that, thanks to Monocle, I have become used to. Having attended numerous conferences and debates, I have also seen the best and worst hosts and speakers at play and picked up some helpful lessons. But I always have nerves. My other half is an actor (and technology writer) and his advice is that you need to see nerves as a friend; to take the jolt of adrenaline that’s coursing through you as nature’s sharpener. Over the years, he has given me lots of good guidance, such as, if you feel anxious, to stand on the stage for a couple of seconds and allow your breath to calm before even opening your mouth.
And then there are the things that I have learned along the way. The most important is that unless you are on the hustings, people want this to go well, the audience is on your side and you don’t need to fear them (indeed, I often scan the room for the most smiley people and keep coming back to them, catching their eyes, looping them in). Watching other people, I have also realised that you can be too good. Sometimes the slickest presenters are the most disappointing. When someone has polished their routine to perfection, it lacks humanity. That’s why a stumble is OK, you just press on.
So, in short, my six minutes and 40 seconds went just fine, as it did for all the people who got up to talk last Friday (from potters and architects to photographers and philosophers). Why? Because they all spoke from the heart, discovered that the crowd was just there to listen and not to throw cabbages. But, even so, I was very pleased when it was time to have a drink.