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Tyler invited the art-and-design team to spend two days in Paris. The plan was for everyone to visit the new offices and the site of an epic project that we will be unveiling at the end of the year. More importantly, the team would see a host of places and people for a dose of Gallic inspiration. It sounded like a lot of fun so I made sure that I was on the invite list too. I committed a rookie mistake on the first day, however, dressing in a pair of polished black shoes – the only way to keep up with a Brûlé in full stride is to wear a high-performance trainer. You might even consider a few power-walking practice sessions in advance of any city tour in his presence.
Inspiration is vital in all of our lives but finding new sources of this elixir is often a neglected task. In a world where we’re carpet-bombed with imagery and information via social media, you can feel a little over-stimulated by the force feeding of too many fleeting seconds of inspiration. So while I am an Instagram user, I recognise that this is Pringle-style media. Once you’ve started devouring the content you just can’t stop and, at the end of your binge, you’re hard pressed to recall what hit you. And there’s another problem with using the likes of Instagram as a font of ideas – everyone else is too.
Back in April, during the breakfast talks that Monocle and V-Zug organised at Milan’s Pinacoteca de Brera, the designer Philippe Malouin was asked where he found his inspiration and how he began a new design commission. His answer was simple: “Books”. As he sat down to think about a project, he would avoid looking at social media, refrain from clicking on competitors’ websites and instead surround himself with books. Their pages would trigger fresh thinking – no matter the age of the title – and unearth seeds of inspiration that nobody else was discovering.
On our Paris tour we went to see many amazing places but one that entranced everyone was our invitation to see Karl Lagerfeld’s book collection. The late fashion designer bought a lot of books on everything from Kandinsky and Tadao Ando to the American Civil War to Taoism. Sometimes he purchased the same book several times, such was the pace of his literary acquisition. The books are kept in a vast, sky-lit room on shelves that run from floor to ceiling, where most are stacked horizontally in neat columns. Lagerfeld was a genius; one of the greatest designers that we’ve ever seen, an original, an aesthete. But even Lagerfeld needed inspiration – from art, photography, culture and his vast library of books.
When people ask me about the editorial complexities of making a magazine, one of the questions that often comes up is: “Where do you get all the ideas from?” There isn’t a simple answer. Over the years we’ve built a network of correspondents who tell us unique stories that our readers will want to know about, we send our reporters to trade fairs both obscure and renowned, visit cities that seem underreported and take wise folk to lunch. And, yes, we read every newspaper, magazine and book that comes our way. But sometimes we just walk a city’s streets – in our speedy power-walking shoes – taking in all it has to offer.
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There is another way to find fresh ideas (I couldn’t let this moment pass). The Monocle Quality of Life Conference is taking place in Istanbul from Thursday 10 to Saturday 12 October – expect a line-up of global speakers (and equally inspiring delegates), unique access to the city, plus lots of time with the Monocle team. Let’s also make sure we visit a good bookshop. You can purchase tickets at monocle.com/conference.