It has been a very soggy week in the south of France (I know, the hardships one has to endure). Usually attendees at Mipim, the world’s largest convention for the property market, can look forward to taking meetings on a sunny hotel terrace while having the year’s first glass (or jeroboam) of rosé. This edition, however, the sun had only a bit part to play on most days but the die-hards still huddled under restaurant awnings every evening and persevered with sunny drinks orders even if a glass of Glühwein might have been more apt. Hold on, isn’t that the Monocle team over there?
The magazine has always reported from Mipim but this year we upped our game and, instead of roaming the stands in the Palais des Festivals, set up camp with our very own Monocle Radio booth, positioned between a lunch station and the Spanish delegation. And our base was cute: a white cube with a big window so that passersby could look in and see us in action. David, our engineer-cum-producer at these events, said that it looked a bit like a fishtank; I certainly felt that I’d gone a bit exhausted jellyfish by day five.
But what a few days. My colleague Carlota was drafted in to moderate part of the opening day of talks at “Housing Matters!”, a conference that kicked off the week before Mipim proper began on Tuesday. Taking to the main stage in front of some 800 people, she totally nailed it. Luke and Rebecca from our publishing team speed-dated partners old and new. Fred, our photographer, captured every moment.
One brief aside while we are doing team chat. Mipim has done a good job at bringing in a richer mix of attendees but there’s still a dominant property look that, for the men in the room, involves a navy suit, a puffy gilet, some loafers or perhaps a pair of double-monk strap shoes with, if you are being daring, the top buckle undone. And there’s no criticism implied here. How could there be when both Luke and I realised that we somehow have all the kit. Carlota said that my look was so in step that if I got lost in the mêlée it would be impossible to relocate me without bringing in a sniffer dog. There were, however, a few breakout looks. I liked the gentleman sporting a baseball cap that read “Lehman Brothers, Risk Management” and another who had “Real estate” tattooed on his hands.
Illustration: Mathieu De Muizon
But the booth was the masterstroke. In between the scheduled interviews – some 35 people came in to tell their stories – we met subscribers and listeners who had been passing by, and spoke with radio enthusiasts and lots of fans of The Urbanist (really, it’s a very wise and sophisticated audience at Mipim). Sadiq Khan, mayor of London, told us why he’s not convinced that Heathrow needs expanding and why he thinks that Oxford Street will be pedestrianised. Minna Arve, mayor of the Finnish city of Turku, told us how her city will be net zero by 2029 and that even its shipbuilding industry is getting aboard. Alice Charles, director of cities, planning and design at Arup, explained why house-building targets are often problematic and why a good first step is just working out how many empty properties you have. We talked to developers in Saudi, housing officials in Oman, a German pioneer reshaping Hamburg, a man reinventing the carwash, venture capitalists and Ukrainian entrepreneurs.
This is the magic of radio – a medium that people like, a chance to put on headphones and talk to each other. And all made even more fun if you have your own radio aquarium.
To hear from some of the mayors we met, listen to the latest episode ofThe Urbanist. There will also be a special report from Mipim in the May edition of Monocle.