The Entrepreneurs

Eureka 33: Vahan Hovhannisyan

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Cover art for The Entrepreneurs

3 February 2017

07 minutes

It’s an article of clothing that many people overlook but Vahan Hovhannisyan believes that socks are the world’s best conversation starter. Hovhannisyan is a co-founder of designer sock brand Look Mate, a company he brainstormed, built and launched with his brother while Hovhannisyan worked as an accountant for a luxury hotel in London. The socks are designed with top creative minds and produced by a father-daughter team in the brothers’ hometown in Armenia. But why socks – and how did the brothers get the company off the ground?

3 February 2017

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