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Ben Branson spent a decade working for creative agencies, helping other people to build their brands. But in 2014 he decided to put his skills to the test on his own project. That project was Seedlip, a non-alcoholic spirit born out of Branson’s passion for natural botanicals and hobby distilling. Seedlip has since become a huge success and is stocked in high-end London retailers and served in bars and restaurants across the globe. Branson explains how his experience designing toothpaste tubes helped him build the brand and reveals why he’s confident the market for non-alcoholic drinks is only just getting started.
Jo Malone CBE made her name – quite literally – as the eponymous entrepreneur behind her iconic perfume brand. A sensation in the 1990s, Malone later sold the brand to cosmetics giant Estée Lauder Companies. While she stayed on as creative director, she eventually left the business for good in 2006. On this week’s episode, Malone talks us through how she dealt with selling a company that bore her name and explains how she built her second global fragrance brand Jo Loves.
While on a summer break from university in Glasgow, keen cyclist Alec Farmer taught himself to sew. Setting out to craft the perfect bag, Farmer used discarded materials that he found around the city: and soon Trakke was born. It’s now a well-known maker of waxed-canvas bags and travel accessories that are inspired by Scotland’s rugged landscapes and designed to last a lifetime.
This week we are taking a closer look at company culture and what it takes to build a thriving environment where people want to work. We’ll meet the entrepreneurs behind growing businesses who are leading by example.
When Umberto De Marco went looking for a pair of sustainable trainers and returned empty-handed, he made a decision: he would create the world’s first luxury sustainable sneaker brand. Little more than 50 years ago his father Enrico invented an eco-friendly synthetic-leather material. Coronet Group, the company that spun out of that invention, is today a global manufacturer that supplies fashion labels such as Louis Vuitton and Armani. Having put Coronet’s expertise to use, De Marco has launched a line of trainers made entirely in Italy from high-quality vegan leather.
Jessica Herrin is the founder and CEO of Stella & Dot, a San Francisco-based jewellery-and-accessories retailer built on what it calls a “social-selling” model. The company has reimagined direct sales for the digital age, engaging with tens of thousands of entrepreneurial women around the world who want to work flexibly from home. Herrin launched the company in 2003 and by 2010 it was valued at €318m.
Charlie Jardine is the founder of EO Charging, which designs and manufactures electric-vehicle charging points for homes, workplaces and destinations. After leaving university, Jardine bounced around jobs and internships in London before following his interest into the booming electric-vehicle industry.
Having tired of mass-market eyewear, optician Jordan Paul founded Opticianado, a Toronto-based shop specialising in vintage specs sourced from across the globe.
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