Drive and Ambition - Film | Monocle

Drive and Ambition

Design / Entrepreneurialism

Drive and Ambition

Italy’s motor city has long suffered from being painted with a very grey brush. However, as Monocle found out, it is Turin’s industrial heritage that is providing the inspiration and technical expertise to spur on a booming community of designers. We meet the creative minds who are playing on the city’s strengths to create a new image for Piedmont’s capital.

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