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As senior manager corporate strategy for sustainability at Audi, Josef Schön is responsible for stimulating some very important decisions. Switching the focus to sustainability in the future is a natural progression for the brand. “Mobility is a necessity – it is an essential capability for society,” says Schön. “Premium products and the vision of sustainable mobility go hand in hand as a credential for Audi.” But turning a century-old industry on its head is no mean feat. “We face three major challenges. By far the most important is carbon footprint. The vision is to shape premium mobility in a manner that is both effortless and sustainable – from the time the car is purchased, through its ownership and utilisation phase, all the way to its resale. The second challenge is the responsible sourcing and use of resources. And we have to consider the health of our drivers and wider society by reducing things like fine-dust production and noise pollution.”

There is one big shift Audi is making to meet these challenges. “The most important lever for this change is electromobility,” says Schön “This is make or break for the industry and we are working towards a 360-degree approach for the electrification of our product portfolio.” Beyond the cars, Audi aims to make its own production facilities carbon-neutral on balance by 2025 and is aiming for net-zero emissions for the company by 2050*.

Josef Schön is helping Audi work towards its goal of net-zero carbon emissions*
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  • The Pacific Shift