Having developed an innovative masterplan with a new architectural language that harnesses the wisdom of Qatar’s forefathers, Msheireb Properties also considered the wellbeing, quality of life and security of future generations, employing design for climate, technological firsts and world-class certifications. The result is Msheireb Downtown Doha, one of the smartest and most sustainable city districts in the world.

It is no mean feat to build the world’s smartest city district and to make it architecturally beautiful. Connecting the pride of the country’s past and its future, Msheireb Properties set out to build the “Smart City with Soul”, an integrated system of physical and digital touchpoints. The result is an environment that operates smoothly and instinctively to the advantage of its population and learns as it goes.

Being smart is intrinsically intertwined with also being sustainable. MDD blended traditional Qatari heritage and aesthetics with modern technology to create an architecture that is sustainable in a social, cultural, environmental and economic sense. This is a far cry from some western-style developments in the region where glass high rises give the impression of a version of “modernity” that is better suited to a different culture and climate.

What more could one ask for from a city district? An inclusive area in the heart of the city that favours quality of life over commercial gain. Msheireb Downtown Doha is a true oasis in the desert and a benchmark for any city worldwide looking to develop an architecturally beautiful place to live and work while focusing on sustainability and harmony with the environment.