The Entrepreneurs / Global
Editor's letter
Andrew Tuck on adapting to change to run a thriving business.
This handbook of entrepreneurship is designed to entice you to start your own venture, question the business that you already have (or find yourself employed by) and also to meet people who have managed to leap over some of the hurdles that companies inevitably encounter. We also hope that this magazine will provide you with glimpses of some of the more fun moments in an entrepreneur’s life.
Much has changed in the world of business since we first launched this annual. There was, for example, the coronavirus pandemic and the subsequent shifts in how people wanted to work (in some markets). With these changes has come a desire to find a way of working that feels more meaningful and worthwhile. The reverberations from these themes can be felt throughout the stories and interviews that appear on these pages. We look at how the office has evolved to keep staff happy and engaged, and at the macro trends that are shaping our cbds.
We then venture into urban neighbourhoods that have become start-up hubs – in cities from Kuala Lumpur to Seattle – and sit down with business leaders (and a Danish philosopher) to find out how to run a potent enterprise today.
After the 2023 edition’s focus on the uae, this year we take a deep dive into the businesses that make Austria tick. Our special nation survey looks at how the country marries a deep understanding of making and craft with a commitment to developing new technologies and trades. Our survey unpacks all that the nation has to offer investors, start-ups and people just looking for inspiration. We’ll whisk you from Vienna to Graz, Bregenz, Linz and beyond, with many Alpine stops along the way.
Over the years, this magazine and Monocle Radio’s The Entrepreneurs podcast have told the stories of numerous businesses both fledgling and established. Who knows? Perhaps your new venture will be featured here next time. If you have ideas for stories or some sage business advice to share, drop me a note at at@monocle.com. And don’t forget to listen to The Entrepreneurs, available at monocle.com and all podcast platforms. ––
